ELLA FURNITURE is a Malaysian native furniture brand founded in 2019, specializing in producing high-quality and beautiful furniture. The company’s owner, Nur Laila Alway, believes that her customers deserve only highquality furniture that suits their needs. Customer satisfaction is both Laila’s pride and joy, as well as the Ella Furniture team’s.
Before venturing into selling furniture, Laila initially sought to purchase a sofa for her own home. It was during this search that she met and got acquainted with a furniture maker. Recognizing the significant potential in the furniture business, Laila seized the opportunity to collaborate with the furniture maker to market the sofas produced.
Laila did not dwell on her disappointment for long. Instead, she took the opportunity to enhance her skills with RichWorks during the Movement Control Order (MCO), preparing for the post-MCO period. She began by enrolling in the Zero To Million and mentoring program, SPIRE.
In line with the aspirations of the SPIRE Program to help entrepreneurs achieve their first RM1,000,000, Ella Furniture successfully achieved sales of RM1,800,000 in 2020.
Seeing this consistency, Laila decided to further enhance her knowledge and guidance by joining the RichWorks Titanium Program. She was accepted as a Titanium member after being screened in December 2020.
Laila has become clearer about her business and what needs to be achieved and done after Come to think of it, many people buy products from China. Some even buy sofas from China. Why can people buy products from China but not local products?” – Nur Laila Alway 15 receiving close guidance from Datuk Wira Dr. Azizan Osman and RichWorks. Sofa sales have increased significantly, allowing her to achieve sales of RM2 million per month.
Come to think of it, many people buy products from China. Some even buy sofas from China. Why can people buy products from China but not local products?