Datuk Wira
Dr Azizan Osman

Datuk Wira Dr Azizan Osman: A Visionary Entrepreneur, Transformative Mentor, and Philanthropic Leader

Datuk Wira Dr Azizan Osman is a distinguished Professor of Practice at Asia e University (Malaysia) and a renowned Business Growth Advisor and Mentor with a proven track record of transforming over 10,000 businesses, spanning small, medium, and large enterprises. A true embodiment of lifelong learning, he holds a Ph.D. in Business Management from Asia e University with the thesis titled: “Effect of Business Coaching on Growth and Performance and the Moderating Role of Competitive Advantage in Small Medium Enterprises in Malaysia” [http://ur.aeu.edu.my/1064/] and an MSc in Marketing (Salford). He has also attended executive education programs at prestigious institutions like Columbia Business School, Kellogg School of Management, and IMD Business School.  Azizan also graduated a Master in Law in Corporate Governance (University of Cumbria). Currently, he is pursuing a Global MBA (University of Manchester). Additionally, Azizan is a Chartered Management Accountant (CIMA, UK), a Chartered Accountant of Malaysia, and a Fellow of the Chartered Institute of Marketing (FCIM, UK).

Azizan’s approach to business growth goes beyond mere success – it’s about setting new standards and reaching unparalleled heights while uncovering new opportunities for expansion.

A Pioneer in Entrepreneurship and Business Coaching

As the Founder and current Executive Chairman of Richworks International, a leading Business & Management Consulting Firm, Datuk Wira Dr Azizan Osman has empowered countless individuals and businesses to achieve remarkable success, with many experiencing substantial revenue growth ranging from 10 to 500 million dollars annually, making him a true catalyst for success in the industry. His unwavering commitment to excellence and visionary entrepreneurship have transformed the lives of over 1.7 million people, nurturing the creation of thousands of millionaires and successful entrepreneurs. He currently serves as a Board Member and major shareholder of a Malaysian public-listed company, ManagePay System Berhad (MPay).

Azizan’s journey to success began with a passion for stock investment, overcoming obstacles to achieve meteoric success in the marketing industry. Notably, his leadership at Appco Group propelled major campaigns for renowned brands such as TM, Digi, Celcom, and HSBC. His last role as the Country Head of Malaysia for the residential campaign division solidified his reputation as a marketing maven.

A Beacon of Knowledge and Expertise

Datuk Wira Dr Azizan Osman’s expertise extends beyond individual mentorship and coaching. He is an award-winning Business Mentor, Certified Master Coach, Trainer, Author, and Investor, as well as a highly sought-after speaker and trainer, sharing his insights and strategies with audiences worldwide. His impact has been recognized through numerous accolades, including the World Class Credential Master Coach designation from the International Coach Guild (ICG) Australia and the Brand Laureate e-Branding Brand Leadership Awards.

A Champion for Social Responsibility

Beyond his entrepreneurial and educational endeavors, Datuk Wira Dr Azizan Osman is a dedicated philanthropist. He has raised awareness and advocated for critical social causes, contributing to charitable efforts in Malaysia, the Middle East, and Asia.

A Legacy of Transformation and Inspiration

Datuk Wira Dr Azizan Osman is a true hero to many, embodying the spirit of transformation and the relentless pursuit of a better world. His journey is an inspiration to aspiring entrepreneurs and individuals seeking to make a positive impact on society. He is a shining example of what can be achieved through dedication, perseverance, and a deep commitment to excellence.

Professional Certifications:

  • Chartered Management Accountant (CIMA, UK)
  • Chartered Accountant of Malaysia (Malaysian Institute of Accountant) – CA (M)
  • Affiliate Member of the Malaysian Institute of Certified Accountants (MAICSA)

Additional Achievements:

  • Recognized as a “World Class Credential Master Coach” by the International Coach Guild (ICG) Australia
  • Recipient of the Brand Laureate e-Branding Brand Leadership Awards
  • Named “Successful Malaysian of 2022” by Britishpedia
  • During the commemoration of the 71st birthday of Tun Seri Setia Dr Mohd Ali Bin Mohd Rustam in October 2020, the state ruler, Yang-di Pertua Negeri of Melaka presented Dr Azizan the state award “Datuk Wira”, the Darjah Cemerlang Seri Melaka (D.C.S.M) for his meritorious deeds in building the nation.

Strategic Visionary: Azizan’s Role in Diverse Business Ventures

Azizan’s entrepreneurial journey is marked by strategic investments and leadership roles across diverse sectors. In June 2021, Azizan became a major stakeholder of ManagePay Systems Berhad (MPay), a Finance Technology (Fintech) Solutions Firm. His other ventures include Venturuso Sdn Bhd, an accounting management company along with WeFunding Capital (WFC) through Everise Capital Sdn Bhd, a licensed factoring and leasing company. Azizan, too, has ventured into Innovative Holdings Sdn Bhd, an investment holding company.

Additionally, he oversees Innovative University College and Innovative School of Management (ISM) as one of its Board of Governors. Within the RichWorks Group of Companies, Azizan expanded a new venture into a warehouse service provider, leveraging the latest technology such as Artificial Intelligence (AI) and automation to enhance the efficiency in the management system.

Successful Brand and Businesses Coached by Datuk Wira Dr. Azizan Osman:

With a proven track record of transforming visions into tangible success, Azizan has become the go-to coach for entrepreneurs aiming to elevate their game. His strategic insights and personalized approach not only clarify and strengthen brand identities but also drive consistent, impactful actions.

By aligning every aspect of their endeavors with clear, focused goals, he ensures that they not only meet but exceed their potential, carving out a distinguished place in their respective fields. Successful brands and businesses under his coaching includes:


  1. Eskayvie
  2. The Raw
  3. Ella Furniture
  4. Noor Arfa
  5. Mamasab
  6. Tunik.my
  7. Nurraysa Global
  8. Rizman Ruzaini
  9. Noir
  10. Efferty
  11. Kekaboo
  12. DND World
  13. Nasken Coffee
  14. Mommyhanna
  15. Anggun
  16. Desa Murni Batik
  17. Sabella
  18. Dnars

Personal Life:

A devoted family man, Datuk Wira Dr Azizan Osman is a proud father of seven children and a caring spouse. He is also a dedicated son, always cherishing his roots and honoring his family’s legacy.

Awards & Recognition