In Malaysia, there are too many skincare products on the market. Finding a brand that combines science and beauty is considered a valuable treasure. The Raw. is a brand that has already been on the market and has been making waves in the skincare world since 2019.
Founded by Adibah Mazlan, a young registered pharmacist at the Ministry of Health Malaysia with seven years of experience in the medical field, The Raw. is a testament to the strength of expertise and innovation in the pursuit of radiant and healthy skin. With a strong foundation in the pharmaceutical field, Adibah saw an opportunity to revolutionize the industry by creating facial skincare products that are safer and free from harmful chemicals.
Initially, Adibah Mazlan dedicated herself fully to her career as a pharmacist for 7 years. As many know, pharmacists are essential members not only in hospitals but also in clinics and other health centers.
One day, Adibah was tested by a challenge that involved an accident that nearly took her life. It was then that Adibah made the decision to create her own opportunities and time by venturing into business. Adibah noticed there were too many health care product brands on the market, but most local brands had issues with the chemicals used in their products, which were harmful to the skin and not clinically recognized by the Malaysian Ministry of Health (KKM).
Seeing this gap, Adibah wanted to create a skincare product using her knowledge and expertise in formulating safe, high-quality, and effective beauty products for healthy skin. This led to the creation of The Raw. in 2019.
Adibah’s efforts to change her fate initially did not show results, as The Raw. experienced three months without any sales. She had a lot of stock on hand, but no one was willing to buy from her. However, Adibah never gave up and continued to search for solutions. She began to know and fall in love with RichWorks after attending the 10X Bina Bisnes Berjaya Program in 2020. After completing the program, Adibah decided to join the SPIRE mentoring program.
In just three months of participating in the SPIRE mentoring program, Adibah’s sales reached her first RM500,000. Before that, Adibah had to brainstorm and find ways to achieve just RM30,000, which was not even guaranteed. In seven months, Adibah successfully achieved her first RM1,000,000 in sales.
However, it took Adibah two years to decide to quit her job as a pharmacist and focus 100% on her business.
Now, Adibah has ended her career as a pharmacist and focuses entirely on The Raw. because she believes that her purpose is not only limited to serving patients in hospitals but also to help more people out there with her expertise.
Today, Adibah is a member of the Titan Circle Plus++ and Gladiator at RichWorks, as her sales have reached RM16,800,000 in 2023. She also serves as an inspiration to many young people to take bold actions and be passionate about achieving their dreams, not only in the beauty field but in any area they are passionate about. Adibah’s efforts to change her fate initially did not show results, as The Raw. experienced three months without any sales. She had a lot of stock on hand, but no one was willing to buy from her. However, Adibah never gave up search for solutions. Bina Bisnes Berjaya.
I joined the SPIRE circle in 2020. When we joined SPIRE, we learned something. We learned how to run a business correctly.
Adibah Mazlan
Founder of The Raw