Assalamualaikum and greetings to all,

Datuk Wira here, Alhamdulillah this morning I was in Singapore taking a few days to think and prepare for the 3-day program "Grow Your Brand & Super Marketing" next week.

This morning I felt like sharing a little enlightenment as to why many entrepreneurs find it difficult to reach sales of RM10 million a year. As a mentor who has helped more than 65 entrepreneurs reach this target last year, I have noticed some of the main reasons that often become obstacles. Let's see what the causes are.

1. Limited Business Dreams and Mindset
Many entrepreneurs are stuck in the small business mindset. They do not see the potential of their business to grow to a higher level. Always think "enough to eat" or "as long as you can walk". Actually, our minds should always think big and be ready to act big. They have no new dreams or bigger dreams.

2. Lack of Strategic Planning
If there is no clear plan, how to achieve a big target? Many run businesses without a clear roadmap – without long-term goals, without a solid marketing strategy, and without an adequate budget. Strong planning is the foundation of success in achieving sales of RM10 million a year.

3. Poor Financial Management 
Cash flow is the heart of business. If you are not good at managing finances, business can be a mess. Many entrepreneurs use business profits for personal expenses or do not keep financial records properly. Remember, manage business finances wisely, and make sure every ringgit is managed for growth.

4. Not Able to Scale Business
Many do not know how to 'scale' their business. They are afraid to take risks, afraid to make large investments, or there is no system capable of supporting growth. To reach sales of RM10 million, the business needs to have the ability to operate on a larger scale.

5. Less Focus on Customers
Many entrepreneurs focus too much on their product or service and forget about the needs of the customer. Understand your customers, identify their problems, and offer the solutions they need. Customer satisfaction is the key to sustainable business growth.

6. Failing to Build a Strong Team
Business can't grow by just relying on one person. You need a team that is committed and capable to achieve the business vision together. Make sure you take the time to build and train a team capable of taking the business to a higher level.

7. Lack of Learning and Adaptation  
The business world is constantly changing. What worked last year may not work this year. Successful entrepreneurs are always learning new things, following trends, and adapting to change. Don't be afraid to learn and change the way you do business to stay relevant.

Conclusion
Hopefully this enlightenment can help all of you who are trying to achieve sales of RM10 million a year. Remember, success requires effort, strategy, and the right mindset. Don't give up, and keep fighting for your dreams!