Datuk Wira
Dr. Azizan Osman

Datuk Wira Dr Azizan Osman: Visionary Entrepreneur, Transformative Mentor, and Philanthropic Leader

Datuk Wira Dr Azizan Osman is a prominent Professor of Practice at Universiti Asia e (Malaysia) and a well-known Business Growth Advisor and Mentor with a proven track record in transforming over 10,000 businesses, including small, medium and large enterprises. Being a true symbol of lifelong learning, he holds a Ph.D. in Business Management from Asia e University with a thesis entitled: "The Impact of Business Mentoring on Growth and Performance and the Moderating Role of Competitive Advantage in Small and Medium Enterprises in Malaysia" [ http://ur.aeu.edu.my/1064/ ] and an MSc in Marketing (Salford). He has also attended executive education programs at prestigious institutions such as Columbia Business School, Kellogg School of Management, and IMD Business School. Azizan has also completed his Master of Laws in Corporate Governance (University of Cumbria). Now, he is studying Global MBA (University of Manchester). In addition, Azizan is a Chartered Management Accountant (CIMA, UK), a Malaysian Chartered Accountant, and a Fellow of the Chartered Institute of Marketing (FCIM, UK).

Azizan's approach to business growth goes beyond mere success – it's about setting new standards and achieving unparalleled heights while uncovering new opportunities for expansion.

Pioneer in Entrepreneurship and Business Coaching

As the Founder and current Executive Chairman of Richworks International, a leading Business & Management Consulting Firm, Datuk Wira Dr Azizan Osman has empowered many individuals and businesses to achieve extraordinary success, experiencing huge revenue growth ranging from 10 to 500 million annually, making him the real catalyst for success in the industry. His unwavering commitment to excellence and visionary entrepreneurship has changed the lives of over 1.7 million people, fostering the birth of thousands of successful millionaires and entrepreneurs. He currently serves as a Board Member and major shareholder of a publicly listed Malaysian company, ManagePay System Berhad (MPay).

Azizan's journey to success began with a deep interest in stock investing, overcoming various obstacles to achieve glorious success in the marketing industry. His leadership at Appco Group drove major campaigns for well-known brands such as TM, Digi, Celcom, and HSBC. His last role as Country Head of Malaysia for the residential campaign division cemented his reputation as a marketing expert.

Signs of Knowledge and Expertise

Datuk Wira Dr Azizan Osman's expertise goes beyond individual guidance and mentoring. He has won multiple awards as a Business Mentor, Certified Master Coach, Trainer, Author and Investor, as well as a highly sought after speaker and trainer, sharing insights and strategies with audiences around the world. His impact has been recognized through various awards, including the designation of World Class Credential Master Coach from the International Coach Guild (ICG) Australia and Brand Laureate e-Branding Brand Leadership Awards.

Champion of Social Responsibility

Beyond his entrepreneurial and educational endeavors, Datuk Wira Dr Azizan Osman is a dedicated philanthropist. He has raised awareness and supported critical social causes, contributing to charitable efforts in Malaysia, the Middle East and Asia.

A Legacy of Transformation and Inspiration

Datuk Wira Dr Azizan Osman is a true hero to many, embodying the spirit of transformation and relentless pursuit of a better world. His journey is an inspiration to entrepreneurs and individuals who aspire to make a positive impact on society. He is a shining example of what can be achieved through dedication, perseverance, and a deep commitment to excellence.

Professional Certification:

  • Chartered Management Accountant (CIMA, UK)
  • Chartered Accountant of Malaysia (Malaysian Institute of Accountant) – CA (M)
  • Affiliate Member of the Malaysian Institute of Certified Accountants (MAICSA)

Additional Achievements:

  • Recognized as a "World Class Credential Master Coach" by the International Coach Guild (ICG) Australia
  • Recipient of the Brand Laureate e-Branding Brand Leadership Awards
  • Crowned "Successful Malaysian of 2022" by Britishpedia
  • During the commemoration of Tun Seri Setia Dr Mohd Ali Bin Mohd Rustam's 71st birthday in October 2020, the Yang di-Pertua Negeri Melaka presented Dr Azizan with the "Datuk Wira" state award, Meritorious Seri Melaka (DCSM). ) for his good service in building the nation.

Strategic Vision: Azizan's Role in Various Business Endeavors

Azizan's entrepreneurial journey is marked by strategic investments and leadership roles across various sectors. In June 2021, Azizan became a major shareholder of ManagePay Systems Berhad (MPay), a Financial Technology Solutions (Fintech) Firm. His other ventures include Venturuso Sdn Bhd, an accounting management company with WeFunding Capital (WFC) through Everise Capital Sdn Bhd, a licensed factoring and leasing company. Azizan has also ventured into Innovative Holdings Sdn Bhd, an investment holding company.

In addition, he oversees Innovative University College and Innovative School of Management (ISM) as one of the Board of Directors. Within the RichWorks Group of Companies, Azizan expands new ventures into warehouse service providers, leveraging the latest technologies such as Artificial Intelligence (AI) and automation to improve efficiency in management systems.

Successful Brands and Businesses Guided by Datuk Wira Dr. Azizan Osman:

With a proven track record in transforming visions into real success, Azizan has become a respected coach for entrepreneurs who want to improve their business performance. His strategic insight and specific approach not only clarifies and strengthens brand identity but also drives consistent and effective action.

By aligning every aspect of their endeavors with clear and focused goals, he ensures that they not only reach but exceed their potential, carving out a distinguished place in their respective fields. Successful brands and businesses under his guidance include:


  1. Eskayvie
  2. The Raw
  3. Ella Furniture
  4. Noor Arfa
  5. Mamasab
  6. Tunik.my
  7. Nurraysa Global
  8. Rizman Ruzaini
  9. Noir
  10. Efferty
  11. Kekaboo
  12. DND World
  13. Nasken Coffee
  14. Mommyhanna
  15. Graceful
  16. Pure Batik village
  17. Sabella
  18. Dnars

Private life:

As a family-oriented person, Datuk Wira Dr. Azizan Osman is a father of seven children and a loving husband. He is also a dedicated child, always appreciating the origin and respecting the family heritage.

Awards & Recognition