Datuk Wira Dr


Founder | Mentor | Speaker

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Datuk Wira Dr. Azizan Osman’s illustrious career spans close to three decades, during which he has emerged as a transformative force in the world of entrepreneurship and business. His journey is defined by a relentless pursuit of excellence, marked by visionary entrepreneurship, and a commitment to lifelong learning. As a seasoned mentor, Dr. Azizan has been a beacon of hope for countless individuals, imparting wisdom garnered from humble beginnings. His mentorship transcends professional boundaries, offering guidance that extends far beyond the realm of business. He serves as a confidant, friend, and sounding board, fostering growth and development in those he guides.

Dr. Azizan’s impact extends beyond individual mentorship and coaching. He has established a renowned brand, raising the bar for the mentorship and coaching industry. His cutting-edge and integrated coaching techniques have left a lasting imprint on all those fortunate enough to be under his guidance.

Through his live and online seminars over the past decade, Dr. Azizan Osman as Chairman & Mentor of Richworks International has reached out to over 1.7 million people and has assisted in the creation of thousands of millionaires and successful entrepreneurs.

Today, Datuk Wira Dr. Azizan Osman coaches over 300 high performing entrepreneurs annually through his high net worth coaching program, the RichWorks Titanium Mentorship Program. This has resulted in remarkable business growth of RM 1 billion group revenue as a standard benchmark annually.
These entrepreneurs collective made RM2.2 billion sales in 2020, RM3.2 billion in 2021, and RM3.5 billion in 2022.

In the corporate arena, ManagePay Systems Bhd (MPay), Datuk Wira Dr. Azizan Osman has been appointed as the marketing and entrepreneurship advisor. He is also the major shareholder who serves as the Board of Director from 2022 onwards.

During the commemoration of the 71st birthday of Tun Seri Setia Dr. Mohd Ali Bin Mohd Rustam in October 2020, the state ruler, Yang-di Pertua Negeri of Melaka presented Dr. Azizan the state award, the Darjah Cemerlang Seri Melaka (D.C.S.M) for his meritorious deeds in building the nation.

Thousands of business owners and entrepreneurs have benefited from Dr. Azizan’s singular ability to deliver results through his tried-and-true success strategies and methodologies, earning him recognition as a World Class Business Educator and Asia’s No. 1 Business & Marketing Coach.

The International Coach Guild (ICG) Australia awarded Dr. Azizan Osman its prestigious World Class Credential Master Coach designation in 2017 in recognition of his expertise in training and coaching as well as his accomplishments in transforming people’s lives and businesses through successful result-matters strategies and coaching methodologies.

His journey towards excellence was nurtured by a foundation of advanced academic qualifications. His pursuit of knowledge led him to attain a Doctor of Philosophy in Business Administration from Asia-e University Malaysia, a Doctorate in Business Administration from South West State University, Russia, and a Master of Science in Marketing from the University of Salford, UK.

A fervent believer in the power of lifelong learning, Dr. Azizan’s educational pursuits extends beyond traditional classrooms. He sought knowledge at prestigious institutions like IMD Business School, Columbia Business School, Kellogg School of Management, Northwestern University, Stanford, and Berkeley University, among others. This privilege of learning at esteemed institutions has been a driving force in his commitment to knowledge transfer to students and mentees.

Additionally, Dr. Azizan’s quest for continuous growth led him to enroll in the Executive MBA Program at the IMD Business School in Switzerland. He is also pursuing his Master of Law at the University of Cumbria, a testament to his dedication to staying at the forefront of academic and professional excellence.

Beyond his formidable professional achievements, Dr. Azizan is a multifaceted individual whose impact spans various spheres. He is a distinguished fellow and member of several esteemed organizations, including The Institute of Corporate Directors Malaysia (ICDM). This affiliation underlines his commitment to governance excellence, a key driver of sustainability in the corporate landscape.

As an international marketer, Dr. Azizan’s credentials are bolstered by certifications in innovative marketing strategies from renowned institutions. His expertise in guerrilla marketing, mentored by Jay Conrad Levinson, further solidifies his standing as a marketing maestro.

Dr. Azizan’s contributions to Malaysia’s SME development have been recognized through a multitude of awards. From The Brand Laureate e-Branding Brand Leadership Awards to being named Britishpedia’s Successful Malaysian of 2022, he has been a driving force in the entrepreneurial ecosystem.

In addition to his business acumen, Dr. Azizan is a humanitarian, using his influence to raise awareness and advocate for critical social causes. His charitable efforts have touched countless lives in Malaysia, the Middle East, and Asia, exemplifying his commitment to societal betterment.

As a spiritual practitioner, Dr. Azizan’s life is guided by a deep faith in The Almighty. This spiritual foundation serves as a source of strength and inspiration, reflecting his ability to lead a life of purpose and meaning.

Balancing his roles as a business leader, mentor, and coach, Dr. Azizan also excels in his personal life. He is a devoted father, a caring spouse, and a dedicated son, showcasing his ability to harmonize professional success with familial commitments.

Datuk Wira Dr. Azizan Osman’s narrative is one of unyielding dedication, visionary leadership, and unwavering commitment to excellence. His impact, spanning business, education, and charity, has touched countless lives and reshaped industries. A true hero to many, he embodies the spirit of transformation and the relentless pursuit of a better world.

Awards & Recognition


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